More flexibility for Metro Germany
Switch from WhatsApp to the successor to SMS, RCS (Rich Communication Service)
The new “METRO Chat” channel replaces Metro Germany's previous WhatsApp service, through which the company reached a six-figure number of subscribers. “METRO Chat” works directly via the messaging app pre-installed on all cell phones – without additional downloads, but with maximum reach.
The switch from WhatsApp to RCS stimulates customer loyalty and makes it smarter, easier and more profitable. The new channel not only increases visibility, but also sales through online communication.
“As a flagship customer and well-known brand, Metro Germany plays a crucial role in increasing the visibility of RCS as a new channel. We want to attract new customers and further raise awareness of RCS so that other brands will want to try out the new messenger service.”
Bernd Heinen, Senior Product Manager Corporate Messaging (SMS/RCS) at Telefónica Germany
Global messaging standard of the future
RCS technology is a standard integration on nearly all cell phones
RCS became available on iPhones with iOS 18.1 (end of 2024); it has already been available on Android for several years via Google Messages and Samsung Messages. Now, the technology is integrated as standard on almost all smartphones and, for the first time, offers companies a comprehensive, uniform messaging solution across all mobile networks. RCS technology allows Metro Chat users to access offers, brochures, and promotions directly in their messaging app without having to download an additional messenger.
“Our customers want quick and easy access to relevant information without having to overcome additional hurdles. By using RCS, we can send offers and information easily, quickly, and directly to the messaging app. At the same time, we have some attractive display options for the messages, which can significantly enhance the customer experience.”
Michael Baumann, Head of Digital Business Development at METRO Germany
Discover more about the technology behind the connectivity solution
RCS
Contact
For further information on our products, services, and business models, our experts are available via:
messaging-de@telefonica.com
Michael Schurig
Head of P&L Financial & Enabling Services
Bernd Heinen
Senior Product Manager Corporate Messaging (SMS/RCS)